AMO & Oak: Warming Hearts and Feet, the Swedish Way

Born in the cradle of Alstermo, Sweden, AMO & Oak came into being with a vision as clear and cold as a winter morning in the Nordics: to build a brand that not only keeps you warm but also reflects the spirit of Scandinavian quality and simplicity.

It all began with a simple problem. The founder’s mother, like many enduring cold Nordic winters, often struggled with chilly feet. This small discomfort sparked an idea—a drive to craft a solution that would keep not just her feet warm but bring comfort to countless others across Scandinavia and beyond.

It was from these family friends, who were experienced manufacturers of textile products and traditional Swedish clogs, that AMO & Oak was born. The brand started with cozy socks—designed to combat the cold, crafted with premium materials, and imbued with timeless Scandinavian aesthetics. From there, the collection grew to include traditional Swedish clogs, marrying functionality and elegance in every step.

At AMO & Oak, we believe that quality is a promise, not a compromise. That’s why we source only the best materials, including FSC-certified wood for our clogs and luxurious wools like alpaca and angora for our socks. Every product is crafted to reflect the Swedish way of life: “lagom”—not too much, not too little, just right.

Our audience is anyone seeking warmth, comfort, and style during the colder months. Whether you’re a young professional navigating snowy city streets or someone cherishing quiet winter evenings by the fire, AMO & Oak is here to keep you cozy.

But we’re more than just a brand; we’re a promise to future generations. Sustainability is woven into our mission, and we’re committed to supporting initiatives that preserve Sweden’s natural beauty. From our thoughtfully sourced materials to plans for future projects, we aim to leave a positive footprint.

As we grow, we aspire to become a household name synonymous with Swedish winter—providing high-quality products at everyday affordable prices. With each pair of socks or clogs, we strive to bring a little more warmth, comfort, and Scandinavian charm into your life.

AMO is more than just a shorthand for Alstermo; it's a mirror of our heritage, our values, and our mission to unite people beneath the simple pleasure of warmth and homeyness, wherever they happen to be.